Tuesday, January 10, 2012

Marketing Keys to Success: Building Your Brand

How do you want to be perceived? Your brand is your identity and how people remember you by.  This is a crucial step to developing your business and gaining customers.  People want to know who you are, what you have to offer, and more importantly why they should buy from you instead of other competitors.   To start building your brand you should think about how you want people to associate you as.  Once you are able to identify that, make sure you commit to it, you never want to confuse customers on what you actually have to offer, so you always want to remain consistent. After that, you need to communicate with your audience. Show that you’re an expert in your given industry by blogging, answering questions, joining social media conversations, and constantly engaging your audience with relevant content. Communicate your message and create brand awareness.

As you engage and communicate with your audience, you should always be true to yourself and to others. Never offer something that you don’t completely believe in. Building your brand takes time and requires you to constantly be proactive and always up to date on new information occurring around your industry.  Anything that you say or associate with can build or dissolve your brand; consider it as the base of your business.  The more people that trust your brand and understand the message that you want to promote, makes your business stronger.  However, if you constantly break promises or do something that impacts your brand negatively, it will have opposite effects.

In order to grow your business, you must build your brand. Make sure your message speaks to your audience while promoting what you have to offer.

Stay tuned for more Marketing Keys to Success.

For more information on how to fully build your brand please email me at alan.mktg@gmail.com, I will be more than happy to help you out.

Follow me @alantsao2

Friday, January 6, 2012

Keys to Success: Expand Your Communication

Communication is an important tool towards the success of any business either small or large.  It’s imperative to create a relationship with your market.  Due to being so competitive, the only way to win new customers and keep existing ones is to create a line of communication. A great way to capture this is to use social media such as Facebook and Twitter.  These are great tools that can connect your business to thousands of potential customers. These not only help promote your expertise and what you have to offer, it also creates a line of communication which, at the same time, helps build your brand. I will talk more about this in the “Keys to success: Building your brand” blog post. 

Communication is a key part to a successful business.  It gains trust and loyalty from your followers.  People are more likely to buy a product or service from a company they know and have a relationship with.  In other words, the best way to keep and grow your customer base is to listen and communicate.  Take some time to listen to what your customers are saying about your company, if it’s all positive, that’s great, thank your customers and encourage more feedback. However if its negative, this gives you a chance to improve your business and make it  a place where your customers can say, business xyz actually listened to us and changed the way they do things based on our standards. 

So why is communication a key factor for success? It creates relationships and helps build your brand.  It puts your business in front of your customers and shows that you care. 

For more information on the Marketing Keys to Success: Communication email me at alan.mktg@gmail.com

Stay tuned for more postings on my marketing keys to success.

Follow me on twitter:@alantsao2
Visit my website at www.alantsao.com

Thursday, January 5, 2012

Marketing Keys to Success Introduction

Happy New Year everyone! To start off on the right foot I’d like to write about the keys to success.  Many people have written and blogged about their thoughts on the keys to success for small businesses.  So I thought I’d give it shot. Within the next few days I will be posting my keys to success based on marketing.  They will include communication, branding, market analysis, digital media, and creativity. So stay tuned and again, if you have any marketing questions that you’d like to get answered, I’d love to help.

Best regards,
Alan Tsao

Follow me on twitter @alantsao2
Visit my website www.alantsao.com
Email me at alan.mktg@gmail.com