Wednesday, December 14, 2011

What does marketing mean to you?

Marketing-What it means to me

Marketing is creatively identifying and implementing a communications strategy that connects a product or service to a target market.

Marketing is creativity at work.  In order to sell a product/service or express ones ideas/values, marketing tactics are being used.  Marketing can range from sales, graphic design, e-commerce, social media, and everything in between.

I have always been intrigued by the marketing/advertising industry, ranging from traditional tactics to new and upcoming tactics. Marketing is always evolving which means there's never a single marketing tactic that can be applied to all consumers. It takes several different forms and trials to successfully communicate to different markets.  It can be a long process, but a very important and necessary one in order to truly gain a customer base. Understanding even the basics of marketing can help a company strive in their daily lives, as well as in business.

Marketing is creatively communicating to a target market.

We live in a very competitive world.  It's getting harder to reach certain markets because of so many options that consumers can choose from.  Like it or not, but many consumers base a product/service on first impressions.  If your product or service doesn’t catch a consumers eye within the first 10 seconds you’ve already lost them. For example, if your website doesn't look appealing enough or your product is perceived to be too difficult to use, the prospective consumer is just going to forget about what you’re actually selling and remember all the negative features that you have to offer. What a successful marketing campaign can do is, creatively communicate your service/product in a way that projects the great features, which allow viewers the opportunity to remember the great things about what you have to offer and potentially tell their friends, and their friends of friends, and so on.  That's what marketing can do.  It can create an initial buzz that will then start a natural human reaction through word of mouth.

For any questions or comments please feel free to comment on this post or just send a message to me on the contact page.

Thanks for reading; I hope you find this article very informative. If you have any marketing topics or questions that you’d like me to discuss or answer, I will be more than happy to.

Best regards,
Alan Tsao

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